Featured Press
WFAA Dallas
Create Your Own Holiday Centerpiece
Liza Roeser, founder and CEO of FiftyFlowers, joined WFAA to show viewers how to create a festive holiday centerpiece using a bouquet bar—bringing her expertise in DIY floral design to a national television audience.
asbn
The Female Founder Show
FiftyFlowers founder Liza Roeser reflects on disruptions, grit, and growing a floral empire
The EO Business Podcast
Building a Global Flower Empire
Liza’s journey is as inspiring as it is unexpected.
From joining the Peace Corps in Ecuador to building a multi-million dollar e-commerce flower business, Lisa shares how curiosity, courage, and compassion led her to found FiftyFlowers, a company delivering fresh blooms from farms straight to customers’ doors.
More Press
Floral trends for DIY brides
abc 7 Chicago
As wedding season approaches,Liza Roeser,CEO ofFifty Flowers, shares the latest floral trends for DIY weddings in 2025.
Floral Industry E-Commerce with Liza Roeser of FiftyFlowers
The Bloom Show
Step into the dynamic world of floral industry e-commerce as we interview Liza Roeser, the visionary mind behind FiftyFlowers.
Create a Mother's Day bouquet bar for family fun
abc 7 Chicago
Moms love flowers, but this Mother's Day, why not give her both flowers and family fun with a DIY bouquet bar? Liza Roeser, CEO of Fifty Flowers, shared how families can gather to create beautiful bouquets together.
Redefining the Floral Industry with FiftyFlowers
womELLE
Liza Roeser, founder of FiftyFlowers, redefines floral industry dynamics through innovation. Her visionary leadership not only transforms the way flowers are experienced but also empowers customers with unparalleled floral choices and creativity.
Roeser shares secret to overcoming fear, successes of founding FiftyFlowers
Idaho Business Review
Liza Roeser identifies with many characteristics of being a successful entrepreneur and CEO; she is described as a trailblazer, risk taker, problem solver and visionary and she is “impatient, opinionated” and tenacious. But she credits more recent success — since 2020 — to responding to fear.